Franchising is not a shortcut to rapid expansion but a fundamental transformation of your business model. Many founders fail because they attempt to scale before their operations are truly proven, profitable, and independent of their own personal intervention. Scaling without a solid foundation only multiplies existing flaws.
“The very worst career advice my students get all the time is to do what you’re passionate about,” says NYU Stern School of Business professor Suzy Welch. While icons like Steve Jobs championed the pursuit of passion, Welch argues that enthusiasm alone cannot sustain a professional life without aptitude and temperament.
Alexander Dushko graduated from St. Petersburg State University of Engineering and Economics in 1993 with a degree in Economics and Construction Management. He holds a PhD in Economics.
