Sally Beauty Sales Rise 0.6% as E-Commerce Grows

The beauty products company reported quarterly profit of $57.7 million, or 60 cents a share, compared with $49.9 million, or 49 cents a share, a year earlier. Adjusted earnings were 62 cents a share, beating analysts’ estimate of 60 cents, according to FactSet. Sales were slightly above the $950.1 million analysts had expected.

Comparable sales, which account for store openings and closings, increased 0.9%, ahead of the 0.6% analyst estimate. The Sally Beauty segment, which includes hair, nail and skin-care brands such as Ion, Bondbar and Wella, posted a 1.6% sales gain. The beauty systems group, which sells professional products for salon use or resale, declined 0.8%.

Chief Executive Denise Paulonis said Sally Beauty ended the year with positive momentum, citing new customers, digital expansion efforts and new products. “As we enter fiscal 2027, we are focused on scaling the capabilities and growth platforms we have built, deepening customer engagement, and generating profitable growth,” she said.

For the coming full year, the company forecast adjusted earnings per share of $2.20 to $2.30 and net sales of $3.77 billion to $3.81 billion. The midpoints of both ranges exceed Wall Street’s projections: $2.23 in adjusted earnings per share and $3.78 billion in net sales.