While total revenue climbed to $108 million from $100.7 million, the company struggled with rising operational pressures. Wholesale revenue provided a bright spot, rising 8.1% to $72.5 million as Black Rifle Coffee expanded its footprint into the dollar channel and captured additional grocery market share. Conversely, company-operated shops faced a 8% revenue decline to $5.4 million, dragging on overall performance.
In section Market Quotes
BRC Shares Slide 29% Following Deeper Quarterly Losses
Investors sent BRC shares plummeting 29% to $9 in morning trading after the coffee retailer reported a third-quarter loss of $3.35 million, a sharp departure from the $486,000 deficit recorded during the same period last year. The stock has now shed 36% of its value over the past twelve months.
Profitability remained constrained by a confluence of rising costs, including higher green coffee prices, increased trade spending, and elevated transportation expenses. The company also pointed to mounting third-party marketplace fees tied to its e-commerce expansion as a factor in the wider loss per share of 28 cents. Despite these headwinds, management reaffirmed its fiscal 2026 guidance, projecting revenue growth of at least 8%.
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