The new company operates on a 50-50 ownership split, maintaining parity across its six-member board. JBS will appoint the board chair and chief financial officer, while Viva takes responsibility for the roles of chief executive and chief operating officer. The partnership leverages JBS’s existing slaughterhouse infrastructure, which will supply the venture with raw hides for processing.
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JBS Launches Leather Venture to Expand Processing Operations
Meat giant JBS is pivoting into the leather sector, finalizing a partnership with Viva Holding, Vanz Holding, and Viposa Participações to create a new entity dubbed JBS Viva. This joint venture aims to consolidate raw hide production and processing under a shared governance structure between JBS and Viva.
Beyond leather production, the agreement creates an internal supply loop for the meat producer. JBS Viva will sell trimmings and shavings generated during the leather tanning process back to JBS. These byproducts are destined for the company's gelatin and collagen production lines, integrating the new business directly into the firm’s existing manufacturing chain.
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