The device scans teeth 28 times per second, a technological shift that required Dyson engineers to master fluid control rather than airflow. Users must pair the hardware with a proprietary, non-foaming toothpaste when it launches this September at retailers including Sephora, Best Buy, and Amazon.
In section CEO World
James Dyson Enters Oral Care with a $499 Smart Toothbrush
After six years of development, James Dyson is pivoting from household vacuums to personal hygiene with the CameraJet, a $499 toothbrush that utilizes onboard cameras to identify gaps in teeth. The device flushes plaque with targeted bursts of mouthrinse, aiming to automate the precision of a professional cleaning.
Dyson claims the project was born from his own frustration with dental cleanings, yet the billionaire maintains a characteristic indifference toward traditional corporate strategy. He admits to having no projections for market size or sales volume, echoing the unconventional approach he took decades ago when he cycled through 5,127 prototypes to invent the bagless vacuum.
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