Once Upon a Farm Prices IPO at $18 Ahead of NYSE Debut

The company confirmed late Thursday that it is issuing approximately 7.63 million shares, while existing investors are offloading an additional 3.37 million. This brings the total offering to nearly 11 million shares, raising significant capital for the brand as it transitions to the public market. Trading is scheduled to commence under the ticker symbol OFRM.

Investor Appetite for Organic Growth

The pricing reflects a measured approach in a cautious IPO environment. By landing in the middle of its $17 to $19 estimate, Once Upon a Farm avoids the volatility often associated with aggressive overpricing. The Berkeley, California-based company has built its reputation on fresh, organic snacks and meals for children, a category that has demonstrated resilient demand despite broader inflationary pressures.

The secondary portion of the sale, involving shares from current stakeholders, indicates a partial exit for early backers. According to the company's filing, the proceeds from the primary offering will likely support scaling operations and expanding its distribution footprint within the competitive organic food landscape.